Professional Sales Conversation Techniques
Through the Professional Sales Conversation Techniques Program, all stages of the ideal sales process are clarified, and participants are enabled to experientially practice all the skills applied by professional salespeople.
Benefits of the Professional Sales Conversation Techniques Program
- Sales techniques
- Listening
- Dialogue
- Thinking
- Analysis
Professional Sales Conversation Techniques Program
In this program, the details of conducting a high-quality sales conversation with a customer—one that truly serves results—are addressed in depth. Professional sales conversations aligned with marketing strategies are transformed into a structured methodology. The program is fully practice-oriented and is designed according to sector-specific characteristics, supported by hands-on exercises and practical applications.
Purpose of the Professional Sales Conversation Techniques Training Program
- Enable participants to clearly define the ideal sales process
- Help them learn the process of influencing and persuading
- Build awareness of what happens in the customer’s mind during the persuasion process
- Develop effective and powerful questioning skills
- Enable participants to discover and categorize customer needs
- Present product solutions that meet needs through the features–advantages–benefits chain
- Use active and deep listening skills more effectively
- Prevent objections before they arise and turn existing objections into opportunities
- Obtain commitment from the customer through the most appropriate action (closing the sale)
- Gain the ability to apply the entire process even during short sales visits
- Effectively use non-verbal communication channels and tools
Who Can Participate in the Professional Sales Conversation Techniques Training Program
- Sales consultants
- Sales specialists
- Sales managers
- Trainers who deliver sales training and human resources managers
Benefits After the Professional Sales Conversation Techniques Training Program
- Ability to make high-value sales that create loyal customers
- Active listening skills
- Asking the right and effective questions at the right time
- Gaining clarity about what is happening in the customer’s mind
- Managing the dialogue with the customer
- Analyzing the customer’s thoughts, behaviors, and needs
- Applying core sales techniques as a competency-based skill model
- Conducting conversations that result in sales
- Achieving a real increase in sales
Method of the Professional Sales Conversation Techniques Training Program
The Professional Sales Conversation Techniques Program is delivered as an in-classroom training. This learning-focused program enables participants to recognize concepts and core competencies that help them understand themselves as a “system.” The training is participatory and experiential; participants also learn from one another and progress through the program with new awareness, tools, and skills that they can immediately apply.
Content of the Professional Sales Conversation Techniques Training Program
- Ideal sales process
- Targeting
- Planning
- Preparing the customer for the sale
- Questioning techniques
- Customer needs and meeting those needs
- Selling benefits
- Gaining commitment
- Handling objections
- Listening
- Stages of adoption
- Profit-focused sales
- Product–customer positioning
- Sales during short visits
- Sales over the phone
